Think about switching to natural and organic toiletries in biodegradable or recyclable packaging. “Some room amenities such as shampoo, soap, lotion, and coffee can all wreak havoc on the environment. Going green with digital directories is a win-win for your bottom line. The Falkensteiner Balance Resort Stegersbach used SuitePad to increase revenue from their spa services by over 50%, sending well-timed notifications and marketing through their digital guest directory to sell an additional 257 treatments in one year – generating €20,774 in the process. This goes for keeping our guests informed in a very dynamic way, communicating with them in real-time once checked in and also enabling them to book additional services.” Platforms like SuitePad cut down on printing costs and waste while providing a channel for upselling ancillary products and services to drive revenue.Ī general manager at one German hotel reported, “As a tech-driven lifestyle brand also taking care of our environment, we love the paperless approach SuitePad is offering to us. Paper menus, flyers, and in-room directories contribute to a massive amount of waste at most hotels, which is why switching to a digital guest room tablet can have an immediate impact. One report found that a hotel guest generates about two pounds of waste per night paper, plastic, and cardboard account for half that waste. Here are some of our top ways to go green – and save money in the process. Larger investments, like getting LEED-certified, provide excellent talking points and publicity for hotels looking for a more competitive edge. A simple change like adding digital compendiums to get rooms, like SuitePad, can replace paper waste and immediately make your hotel more eco-friendly. Investing in sustainable hospitality is a savvy move for properties of all sizes: and there are a number of ways, both big and small, to get involved. Many of these green initiatives to cut down on waste and make your hotel more efficient, a win-win for both consumers and property owners. OTAs and metasearch partners including TripAdvisor, Travelocity, and enable customers to add a “green” search option, filtering listings by how eco-friendliness. Eco-friendly luxury resorts, like Soneva Resorts in Thailand, get regular publicity from celebrities like Gwenyth Paltrow and publications like Vogue. Going green pays off in publicity, as well as in bookings. This is the bare minimum: other hotels, hostels, and eco-resorts have implemented smart showers, added solar panels, and have gone so far as to regenerate coral reefs on their property. Marriott International and other large chains have joined the movement to eliminate the use of plastic straws and other items that never fully decompose. Many hotel brands have already answered the call, bringing more sustainable practices into their operations. “Companies must deliver good social and environmental performance and engage in sustainable practices or their future growth could be at risk,” writes the report’s research analyst. Millennials are the main consumer group encouraging companies to be more sustainable, according to Credit Suisse’s 2017 Global Investor report. Conscious consumerism has forced hoteliers to think deeply about sustainable hospitality.Ī survey by found that 68% of travelers plan on staying in an eco-friendly hotel, a trend that’s continued to increase since 2013. Reports indicate that eco-friendly resorts and sustainable hospitality practices have quickly become the norm, rather than the exception, as consumers worldwide use their purchase power to go green. Conscious consumerism is the next big trend – and one that will impact nearly every vertical, from retail to travel to dining.

Weclean hospitality